Affordable Website Design in Madison, WI for Small Businesses

HoBo Web Development builds custom-coded websites, web apps, booking tools, forms, ecommerce, hosting, and maintenance. See a full working website preview live over Zoom before you pay.

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Frustrated business owner trying to build a website on a laptop
Does building your own website feel like drinking from a fire hose? Get a custom preview before you pay.
Madison, WI Based locally, serving businesses anywhere.
Preview First Shown live on Zoom before payment.
From $1,000 Ownership for a custom business site.
$200/month Subscription option with lower upfront cost.

Madison Website Services

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Custom Web Development

Web apps, dashboards, customer accounts, admin tools, and business software quoted around your exact workflow. Learn about custom-coded websites in Madison.

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Forms, Stripe, and Booking

Email submission, phone calls, booking flows, Stripe payments, ecommerce, and customer follow-up systems. See booking website design in Madison.

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Hosting and Maintenance

Cloudflare setup, launch support, fixes, updates, one monthly revision, and ongoing help for $50/month. Compare website maintenance in Madison.

Preview Before You Pay

I build a full working website preview and walk you through it live over Zoom. You can see the layout, calls to action, contact flow, animations, and mobile behavior before you decide to buy.

The preview is shown live over Zoom and ownership will be transferred only after payment.

Request a Preview How It Works
01

You send your current site, idea, or business details.

02

I build a working custom preview around your business.

03

We review the preview together live over Zoom.

04

You choose ownership, subscription, or no commitment.

Why Custom Code Beats a Template

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No Squarespace or Wix Clone

Your site is built for your brand, services, photos, reviews, prices, and calls to action.

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Launch in as Little as 5 Days

The $1,000 base package can launch quickly when the business owner is available for feedback.

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Two Zoom Calls Included

You get direct communication, revisions, and a build process focused on what you actually want.

Recent Website Work

A custom website should look specific to the organization, not like the same template everyone else uses. Here is a current Squarespace site compared with a custom client rebuild.

Generic Squarespace Site

Current Oaks Ministry Collaborative Squarespace website before rebuild
  • Template-driven structure
  • Less distinctive first impression
  • Generic navigation and page flow
  • Limited custom interaction paths

Custom Client Rebuild

Oaks Ministry Collaborative custom client rebuild by HoBo Web Development

Oaks Ministry Collaborative

Custom rebuild preview
  • Custom rebuild built around the ministry
  • Stronger visual hierarchy and brand presence
  • Clearer navigation for churches, support, and resources
  • More intentional donation and volunteer paths

View more website and web app projects

Madison Web Developer

My name is Jude Gibson, and I run HoBo Web Development from Madison, Wisconsin. I build custom websites and software for small businesses that want professional work, clear communication, and a preview before they spend money.

  • Direct communication with the person building your site.
  • Original HTML, CSS, and JavaScript instead of boxed-in templates.
  • Free repairs for launch issues until the site works the way it should.
Jude Gibson, web developer for HoBo Web Development

Website Pricing

Own the Site

Website Ownership

Starting at $1,000

A one-time build for businesses that want full ownership after payment.

  • Full working site preview before payment
  • Live Zoom walkthrough before you commit
  • Website files transferred after payment
  • Custom-coded pages, contact form, phone and email CTA
  • Madison-area businesses get 20% off ownership purchases
Preview Your Site First

Website Subscription

Starting at $200/month

A lower upfront option for businesses that want to get online first.

  • Full working site preview before payment
  • Hosting and access included while subscribed
  • Cancel anytime; subscription access ends when canceled
  • Switch to ownership anytime with 10% off the ownership fee
  • Madison-area businesses get 20% off the first 3 months
Start With a Preview

Maintenance

$50/month

For owned websites that need ongoing support after launch.

  • Hosting support and technical upkeep
  • One monthly revision included
  • Bug fixes and small content updates
  • Feature guidance as the business grows
  • Advanced additions quoted separately
Add Maintenance
Rush Launch

Standard timeline can be as little as 5 days. Rush pricing: 4 days $1,250, 3 days $1,500, 2 days $1,750, 1 day $3,000.

Advanced Features

Booking systems, Stripe, ecommerce, customer accounts, auth, admin pages, and follow-up software are custom quoted.

No Discount Stacking

Madison discounts and subscriber ownership-switch discounts are separate offers and do not combine.

Madison Website Guides

Focused answers for business owners comparing cost, redesigns, custom-coded websites, booking flows, and maintenance.

Small Business Website Cost Madison

Ownership, subscription, maintenance, rush launch, and advanced feature pricing in one clear guide.

Website Redesign Madison

How to tell when a redesign is worth it and what the rebuild should fix first.

Custom-Coded Websites Madison

Why original HTML, CSS, and JavaScript can be a better fit than generic templates.

Booking Website Design Madison

Booking links, forms, calendar flows, and custom follow-up tools for service businesses.

Website Maintenance Madison

What monthly maintenance covers and when a larger feature quote makes more sense.

All Website Resources

A hub for Madison website guides, pricing pages, and service pages.

Website Design FAQ

How much does a small business website cost in Madison, WI?

Website ownership starts at $1,000. Website subscriptions start at $200/month. Owned websites can add maintenance for $50/month.

Can I see my website before I pay?

Yes. With Preview Before You Pay, you see a full working website preview live over Zoom. The preview is shown live over Zoom and ownership will be transferred only after payment.

What happens if I cancel the subscription?

You can cancel anytime. If the subscription ends, the hosting and access included with the subscription also end. You can switch to ownership before canceling if you want to keep the website permanently.

Can I start monthly and buy the website later?

Yes. Subscribers can switch to ownership anytime with 10% off the ownership fee. This subscriber discount does not stack with the Madison ownership discount.

Are your websites built with Squarespace or templates?

No. HoBo Web Development builds custom sites with HTML, CSS, and JavaScript so the site can match your business instead of forcing your business into a template.

Do you only build websites in Madison?

No. HoBo Web Development is based in Madison, Wisconsin and starts local for SEO and reviews, but I can build websites and web apps for businesses in any location.

Get a Free Website Preview

Send your current website, business idea, or project details. I will follow up to schedule a Zoom preview or a quick sales call.

Call

Talk through the project and decide if a preview makes sense.

(608) 571-2978

Zoom Preview

Schedule a live walkthrough of your preview when it is ready.

Prefer email? Jgibson@hobowebdev.com

Request a Preview